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REviving an ancient culture

The modern American continent was once occupied by beautiful cultures like the Moche, Chavin, and Inca. These cultures were built by people that had a deep connection with Mother Earth which allowed to develop architectural and agricultural techniques that rival modern practices. Learning from these ancestral cultures could give us insight on how to care for the planet which is why we are working to bring more awareness of this history through art and fashion.



Ayni, the law of reciprocity, was an integral part of Andean society. It teaches us that this existence works in a balance of give and take. Which is why we donate all of our profits to help return life to Mother Nature. 


Andean societies knew how to live in balance with nature, something we are still developing in our modern society. To help aid in the global effort for ecological balance, we will also seek to offer the most sustainable options available for our products.


To create a more sustainable future we also need to nurture a diverse set of ideas and cultures. We will work with people from all races and cultures for we are all children of the sun. 



A word from the owner : Joao Vilca Soto

I am a descendant of Indigenous Andeans in the Puno Region. I am also an Environmental Activist and Founder of Ruta Verde Sustainability Non-Profit. My experience is in Sustainable Development with studies and field work experience in Peru, Iceland, and the United States. I have spent my professional life trying to better understand how to care for this world and I will work hard to make sure this company does just that. I thank you for your support! 


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